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Sensory Studies: Food, Fragrance and Household Product Testing

Manufacturers and retailers rely on consumer testing of their products to answer several simple, but very important questions:

  • How does my product taste?
  • Which fragrance do consumers prefer?
  • How does my product work in people’s homes?

Taste TestingTaste Testing

North Cliff Consultants is a leader in testing potential private label products for National Brand Equivalency (NBE). We also have extensive experience helping companies in their new product development as well as their reformulation and product improvement efforts.

Actionable data within 24 hours:

Complete kitchen facilities allow us to prepare all types of food and beverage products for. Compusense© computerized data collection systems streamlines the testing process and provides actionable data within 24 hours. This keeps your project moving and lets you meet your deadlines.

Fragrance TestingFragrance Testing

Fragrance plays a vital role in determining consumer acceptability.

  • Does your cinnamon candle smell like cinnamon?
  • Does your air freshener eliminate smoke odors?

North Cliff Consultants has twelve individual Fragrance Evaluation Rooms, with their own independent air handling systems, allowing testing of all types of home air freshener products. Samples for time course studies (baseline, 2-week, 4-week evaluations) are kept open and/or plugged-in between testing dates in vented storage space. Statistical analyses are routinely performed on these studies.

The Fragrance Evaluation Rooms also allow testing of odor elimination products. We have worked with a wide variety of malodors such as kitchen, smoke, pet, bathroom and diaper pails on a variety of materials.

In Home TestingIn Home Testing

Many household products require multiple uses over several days to accurately measure consumer responses. Our database of over 40,000 registered panelists (from babies to senior citizens) allows us to recruit panels to meet your specifications. We can either administer your questionnaire or help you compile one. Studies routinely include a product usage diary and may also include product weight usage data.

Medical supervision (dermatologist, ophthalmologist, pediatrician) is available when required. Data tabulation and statistical analyses are geared toward getting your data to you as quickly as possible.

We have run consumer sensory evaluation studies on a wide variety of products:

  • Baby care products
  • Soaps and shampoos
  • Hand and body lotions
  • Men’s and women’s shaving products
  • Bath products
  • Dental care products